1. Go big. I chose to make my individual fundraiser stand out by doing something bold with my hair. I cut off ten inches of hair one day, and several weeks later, I dyed my hair teal and purple (Bald for Bucks colors). Both decisions resulted in a fresh look that was fun to talk about on social media. Go big with your change and lean into a style that excites you!
2. Be authentic. Before doing Bald for Bucks, my hair was almost to my waist and natural, so changing it was big for me. People responded positively to my posts when I was being genuine and sincere about my why. I told my story with pictures, videos and posts written in my voice. Doing the same thing might help you, too!
3. Be consistent.
   Before I ever did anything with my hair, I shared my story on Facebook and Instagram and made sure people knew why it mattered. Then, I shared live updates for both appointments on my Instagram and Facebook stories and posted a “before” and “after” picture with the link to my fundraiser.
4. Drive home the impact. People want to know where their contributions are going, so reminding them that the funds benefit patient care programs and clinical research at Roswell Park Comprehensive Cancer Center is important. I also let people know every dollar raised leads to $13 in grant funding to drive home the impact of every dollar donated.
5. Give a real-time look at your fundraiser. When the time comes to actually cut, shave or style your hair, it’s important to make sure your supporters feel like they’re right there with you. You can go live or post a bunch of stories. I chose to share videos on my story as my hair was being cut and colored. It got people engaged and excited!
6. Give thanks. I thanked my donors in posts on Facebook and tagged them to give them public recognition. Then, I reached out to each person individually, so they knew I appreciated their contributions.

Lastly, if you haven’t already, make sure to integrate your fundraiser with Facebook and get the app. It makes your fundraising even more seamless. And don’t forget to have a little fun with it! Embracing a bold new look to support cancer research is something to be proud of.