What to know about Instagram fundraising
Stock image of Instagram with icon on phone

Instagram Fundraising 101​

Social media can be a great way to spread the word about your Bald for Bucks fundraising efforts, and integrating your online fundraising dashboard with your personal Facebook page can be extremely effective. Read more about that here.  

When it comes to using Instagram, however, fundraising gets more complicated. Here’s what you need to know. 

Facebook recently made it much easier to share your Facebook fundraiser on Instagram, but funds from Instagram do not display in the Bald for Bucks dashboard.

Donations from Instagram don't display on your Bald for Bucks fundraising dashboard.

Already set up your Instagram fundraiser?​

If you’ve already set up an Instagram fundraiser, we can help you get credit for the amount raised. Please reach out to us at baldforbucks@roswellpark.org with the following information from your Instagram fundraiser:

  • Your full name
  • The names of all of your donors
  • The Instagram usernames of all your donors
  • The individual amounts raised by each donor
  • The date of each donation

From there, we will manually post the donations to your account. This can take up to four weeks, as we are unable to post a donation until we receive the payment from Instagram. Please keep this in mind for the cut-off dates for your rewards. 

Instagram sends donations monthly with no information regarding the donor or recipient. That’s why your help is so important.

Roswell Park Alliance Foundation overview on Instagram

How can I fundraise on Instagram then?

When you switch your fundraiser from Facebook to Instagram, the integration to your Bald for Bucks fundraising page gets lost.

The funds are sent to the Roswell Park Alliance Foundation (the non-profit organization that runs the Bald for Bucks), but they don’t reflect on your Bald for Bucks page.

For that reason, it’s best to avoid using Instagram fundraisers.

Here’s what you can do instead:

  1. Stick with fundraising on Facebook or directly through your Bald for Bucks page.
  2. Copy the link from your Bald for Bucks fundraising page and paste it to stories or your bio on Instagram (create a story, click the “stickers” button at the top, and select “link” to paste your URL).
Instagram story with fundraising sticker